Unity Foods' "Ba Ikhtiyar Kissan" Program: Empowering Pakistani Farmers for a Brighter Future

Karachi, July 31, 2024 – Unity Foods, a frontrunner in Pakistan’s agro-based commodities sector, proudly launched the "Ba Ikhtiyar Kissan" Program through its subsidiary Unity Plantations. This groundbreaking initiative is dedicated to empowering farmers nationwide by providing them with advanced technical skills in modern agriculture, high-quality seeds, and fertilizers. By doing so, Unity Plantations aims to boost crop yields, enhance financial independence, and promote sustainable livelihoods.

To date, nearly 500 farmers around the Unity Plantations corporate farming initiative have benefited from the program. The "Ba Ikhtiyar Kissan" Program reflects unwavering commitment to revolutionizing agricultural practices and fostering sustainable development. Farmers receive continuous technical training, learning about cutting-edge farming techniques and technologies. This includes comprehensive education on crop management, weather patterns, and disease prevention, ensuring they achieve maximum yields and profits from their harvests.

Unity Foods has also streamlined the procurement process by eliminating traditional middlemen, and Unity Plantations purchasing the produce directly from farmers, and providing immediate cash payments at fair market rates. This direct approach has significantly boosted farmers' profit margins, enabling them to reinvest in their lands, educate their children, and improve their overall quality of life.

Farrukh Amin, CEO of Unity Foods, shared his thoughts on the initiative: "The Ba Ikhtiyar Kissan Program is a testament to our dedication to Pakistan's agricultural sector. By equipping farmers with the necessary tools and knowledge, we are not only enhancing food security but also creating a sustainable and prosperous future for our communities and future generations."

As Unity Foods continues to expand its efforts, the company remains steadfast in its mission to advance food security in Pakistan. The "Ba Ikhtiyar Kissan" Program is more than just an initiative; it is a movement towards building a community founded on trust, cooperation, and shared growth. It aligns with Unity Foods mission to see enhanced food security in Pakistan by developing a sustainable and efficient farm to fork food supply chain system.